My Own Worst Enemy

Lit

This is the starting song, heard during a montage of people sharing their Abercrombie & Fitch shopping experiences.

Say Goodbye to Your Generation

The Methadones

When discussing Abercrombie & Fitch, people of color often mention how they were unaware of the company until they noticed it on their white friends or acquaintances.

Steal My Sunshine

Len

Teenagers and young adults congregated around the mall.

Self Esteem

The Offspring

With so many brands and deals to pick from, the mall is a terrific location to shop. According to several of the interviewees, Abercrombie & Fitch outperformed rival brands in sales because it was slightly more reasonably priced.

Low

Cracker

While some individuals write about how they disagreed with the message being promoted by Abercrombie & Fitch, others praised what the company stands for. The shop was well-known for both its aesthetic and music.

Popular

Nada Surf

In an attempt to become more well-known, Abercrombie & Fitch was using prominent frat boys as models for its clothing.

Summer Girls

LFO

The fact that the business is referenced in the song let the store know when it was released that they were headed in the right direction.

Popular

Nada Surf

People discuss the times when they first became aware of Abercrombie & Fitch's racism.

Celebrity

Brad Paisley

Abercrombie & Fitch chose a settlement rather than making any admissions in response to a lawsuit alleging racism.